Leadership intelligence for a world in constant flux

Welcome to 5Qs – a brand-new way of looking at (and leveraging) leadership intelligence.

5Qs is a leadership intelligence framework designed for high-level leaders thirsty for transformational change. Drawing on over 10 years of research in both public and private sectors, the 5Qs model emphasises five interconnected types of intelligence: Intellectual (IQ), Resilience (RQ), Emotional (EQ), Moral (MQ), and Political (PQ).

Through our 5Qs Pulse tool and workshops, we arm decision-makers with the precise tools they need to inspire change and lead transformation from a grounded, strategic, intelligent position.

Who are we?

With contributions from leaders across public and private sectors, we developed the 5Qs Framework, a world-class leadership framework that empowers decision-makers to lead with intelligence and confidence.

In 2018, we published Leadership Intelligence: The 5Qs for Thriving as a Leader, receiving widespread international acclaim. Translated into more than ten languages, this work set the foundation for our digital academy, aimed at broadening leadership impact for leaders.

Our aim is to help leaders at the highest levels master these five interconnected aspects of leadership by fostering resilience, ethical decision-making, and strategic influence.
Dr Ali Jawad is a leading expert in bridging strategic visions with practical public sector transformation. He has led national policy initiatives and developed leadership programmes for government, championing transformation, public-private partnerships, and entrepreneurial governance. 

As founding president of the Royal Academy of Management, Dr Jawad transformed it into a GCC benchmark for leadership excellence, drawing senior leaders from public and private sectors. 

Dr Ali has worked with consulting giants Booz Allen & Hamilton and PA Consulting on strategic projects across MENA. He is also affiliated with global academic institutions, including Oxford’s Saïd Business School and Yale School of Management, and serves on various educational boards. His publications, Government Reimagined (2020) and Leadership Intelligence: The 5Qs for Thriving as a Leader (2018), underscore his contributions to governance and leadership.

Dr Ali Qassim Jawad

Dr Andrew Kakabadse is the co-author of Leadership Intelligence: The 5Qs for Thriving as a Leader and an experienced and highly successful author with a following in Europe and parts of Asia, and a growing influence in the US.

Andrew is Professor of Governance and Strategic Leadership, Henley Business School, Emeritus Professor, Cranfield School of Management and Visiting Professor at US, Australian, French and Chinese universities.

His research covers boards, top teams, government and policy design. He has published 41 books, over 240 articles and 18 monographs. Andrew has consulted and lectured in the UK, Europe, USA, China, Japan, Russia, Georgia, the Gulf States and Australia. He has held positions on a number of boards.

Dr Andrew Kakabadse

What do we stand for?

Strategic, yet Always Human

While our approach to leadership is data-driven, each leader’s personal development is always at the forefront.

Modern Authority

Our framework combines time-tested leadership principles with forward-thinking insights, making us both reliable and innovative.

Calm Confidence

We inspire trust and empower leaders to be unflappable and adaptable, regardless of the challenges they face.

Professional, but Approachable

Yes, we’re working with the highest-level leaders in business – but our approach is always humble and supportive.
Our Mission
In an increasingly convoluted and complicated world, leaders need more than only traditional skill sets to succeed. The 5Qs framework equips decision-makers with the necessary intelligence and strategic insight to lead with confidence, purpose, compassion, and resilience. By applying knowledge acquired over a decade of research, we inspire leaders to shape the future with grounded and informed strategies.
Our stats

10+

Years of Research

3.5k+

5Qs Leaders

20+

Workshops Delivered

30+

Video Lessons

How do we do it?

We know that good leadership goes beyond knowledge and experience – to really generate positive change faced with today’s complex challenges, leaders need to hone their abilities.

We provide leadership development tools, workshops and leadership intelligence programmes based on our 5Qs Pulse assessment. The goal is always to strengthen leaders' capacity to thrive and prosper through uncertainty and inspire positive change in their organisations. 

Our 5Qs Pulse leadership development tool evaluates leaders across five key intelligences – Intellectual, Resilience, Emotional, Moral and Political. Through this assessment, leaders gain increased understanding of their strengths and growth areas. 

Unlock your leadership potential.